SEM or search engine marketing involves paid optimization or increasing traffic via paid search listings. SEM or PPC (pay-per-click) has gained popularity in recent times. We buy advertisements in search engine result pages and also on some reputed websites. Contextual advertising where your advertisement is shown as a pop on a website is also practiced by Everlasting SEO & WEB Solutions. Our team at Everlasting SEO & WEB Solutions creates an effective SEM strategy that suits the needs and requirements of your business. Moreover, we refrain from practicing black-hat SEM techniques.